Choosing Packaging for Cosmetics and Cleaning Products: Sprayers, Closures and Compatibility

Ask anyone who has launched a cleaning product or cosmetic range: the bottle was the easy decision. The failures came from everything that attaches to it. The trigger sprayer that lost prime after two weeks on shelf. The atomiser that misted beautifully with water in the demo and dribbled with the actual formulation. The closure that seeped just enough on one pallet in ten to cost a retail listing.

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